NICK LEVESQUE

The WOrkback & Anatomy of Work

Asana's Business magazine and annual global index.

Hands holding tiny book

I’m currently a brand creative leader at Asana—managing a team of designers, copywriters, filmmakers, and motion designers.

This body of work is a subset of the Asana brand focused on research and thought leadership.

The workback

Reimagine Asana's blog into an editorial-style magazine for business leaders interested in the science behind collaboration and the new era of work.

Imagery system
Website
Social

Creative director

Emily Anne Epstein, head of editorial
Nick Lucchesi, executive editor
Whitney Vige, managing editor
Jasmine Girn, operations

Illustration of birds flying in a spiralThe Workback website shown on laptop
Illustration of constellation unicornsIllustration of astronautIllustration of clay people in a pyramidIllustration of a man buried in avocadosIllustration of a computer cusorIllustration of moth emerging from a cocoonIllustration of a robot hand using a computer mouseIllustration of a snow landscape with two people and a dog

Roger Hensley, art direction
Hillary Chin, web design
Chean Wei Law, web design manager
Aubrey Rogers, producer
Jordan Bogash, Hannah Minn, Hoi Chan, illustration

Illustration of a hand holding flowers
The Workback website on a mobile device
The Anatomy of Work

Trends report with key findings from 10k global knowledge workers about what’s working—and what's not—across businesses today.

Report
Website
Social

Creative director

Teresa Yang, motion
Regina Mullen, promotion copy
Emily Anne Epstein, head of editorial
Nick Lucchesi, executive editor
Whitney Vige, managing editor
Jasmine Girn, operations

Animation preview of Anatomy of Work promotion
Stop motion gif of a mini Anatomy of Work bockAnimation preview of Anatomy of Work promotionAnimation preview of Anatomy of Work promotion

Kristyn Braden, art direction
Abheeth Salgado, web design
Tara Vajra, producer
Aubrey Rogers, producer
Stout Design, Inc., illustration
Greg Elzerman, motion manager
Nat Leonoudakis, motion